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EPMV

EPMV stands for ‘Earnings Per Thousand Visitors’. This is how much money you earn, for every 1,000 visits to your website and it’s calculated as follows:

EPMV = Total Earnings divided by (Visitors / 1,000)

Bounce rate

Visitors browse every website differently, meaning that ad combinations that work on one website may be different than another website. Our team looks at the average bounce rate for sites in their vertical, and test ad combinations to see how they impact bounce rate, as well as revenue. If revenue can be sustained or improved while the bounce rate stays the same or lower, that ad combination is sustainable long term.

Highest Quality Standards

We only work with the very best sites on the internet. This means our network is the most attractive to advertisers, and our publishers get only the best available campaigns.

Big data

ADV’s Big Data Analytics allows publishers to track visitor engagement and authentic behavior on their digital properties. This gives publishers access to data — unavailable through Google Analytics — around SEO, ad earnings, & more.